Basılı Reklam Araçlarında Mizah Kullanımı Üzeri̇ne Bi̇r Değerlendirme
Yazarlar (2)
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Journal of Art (Q4) | ||
| Dergi ISSN | 2636-7718 | ||
| Dergi Tarandığı Indeksler | Index Copernicus International (ICI), Erihplus, Asian Science Citation Index (ASCI), ROOT Indexing | ||
| Makale Dili | Türkçe | Basım Tarihi | 01-2020 |
| Makale Linki | chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://dergipark.org.tr/tr/download/article-file/1401427 | ||
| Özet |
| Today, advertisement is an important cultural factor that shapes our daily lives, as a research subject that is interesting for many individuals and social disciplines. The communication dictionary defines the advertisement as" compelling messages designed to sell a product or service". A broader definition is in the form of a public disclosure process with some means related to the availability and quality of goods and services (Mutlu, 2004, p. 242). Bridging the audience and what is advertised is the most important task of the advertisement. Therefore, it is closely related with the communication. The main purpose in advertising is to attract the attention of the society or the targeted audience and increase the demand in other words. |
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