| Yazarlar (2) |
Dr. Öğr. Üyesi Duygu YAMAN
Beykoz Üniversitesi, Türkiye |
Ahmet Songur
Süleyman Demirel Üniversitesi, Türkiye |
| Özet |
| It is seen that gender figures often precede the product or service in the advertising work of brands. The gender that is emphasized more in advertisements is women. Women appear as customers to businesses that want to sell their products and services and as advertising material. This study examined the concept of femvertising, which can be conside... |
| Anahtar Kelimeler |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | Diğer hakemli uluslarası dergilerde yayınlanan tam makale |
| Dergi Adı | Eurasıan Journal of Socıal and Economıc Research |
| Makale Dili | İngilizce |
| Basım Tarihi | 07-2023 |
| Sayfalar | 1313 / 1337 |
| Makale Linki | https://aseadsempozyum.org/wp-content/uploads/2023/07/11-asead-sempozyumu-tam-metin-kitabi.pdf |
