| Yazarlar (4) |
Ayse Sali
|
|
Şahika Koyun Yılmaz
Türkiye |
|
Meryem Ezgi Aslan
Türkiye |
Dr. Öğr. Üyesi Gizem Temelcan ERGENECOŞAR
Beykoz Üniversitesi, Türkiye |
| Özet |
| Customer Loyalty Programs are a proven methodology for establishing and maintaining customer relationships. With the development of mobile technologies and the power of digitalization, what was once a simple punch card has now evolved into a full-fledged mobile application. The paradigm shift has opened up research areas on an individual customer level, especially in non-contractual traditional commerce, which was previously impossible due to a lack of loyalty data. The cost and budget of Customer Loyalty Programs increase with their strategic value. Balancing the attractiveness of a reward to the customer with the unit cost to the organization is essential for designing effective programs. In this study, we propose a framework that combines the attractiveness and unit cost of rewards to provide an optimized reward mix, thereby aiding Customer Loyalty Program managers in their decision-making processes. |
| Anahtar Kelimeler |
| Bildiri Türü | Tebliğ/Bildiri |
| Bildiri Alt Türü | Özet Metin Olarak Yayınlanan Tebliğ (Uluslararası Kongre/Sempozyum) |
| Bildiri Niteliği | Alanında Hakemli Uluslararası Kongre/Sempozyum |
| Bildiri Dili | İngilizce |
| Kongre Adı | 5th International Conference on Design, Research and Development 2025 (RDCONF 2025) |
| Kongre Tarihi | 20-11-2025 / |
| Basıldığı Ülke | Türkiye |
| Basıldığı Şehir | İstanbul |
