She was born in İstanbul, in 1978. After completed her high school education in İstanbul, she graduated Marmara University, Faculty of Communication, Department of Public Relations and Information in 2001. Between 2001-2006, she worked in Public Relations and Advertising departments of diverse corporations in private sector. In the 2006-2009 academic year, he was appointed as a Research Assistant at Kadir Has University, Faculty of Communication, Department of Public Relations and Promotion. After completing the Master's Program in Communication Sciences at Kadir Has University's Institute of Social Sciences (2009), she finished her education in the Doctorate Program in Public Relations at Marmara University's Institute of Social Sciences (2015). Between 2009 and 2015, she served as the Head of the Public Relations and Advertising Department and Assistant Director at Plato Vocational School and taught courses. Her research interests include corporate reputation, crisis management in public relations, media, and the relationship between public relations and advertising. She has published articles and papers in these areas. She has participated in social responsibility projects and research projects. She is currently teaching at Beykoz University and serves as the Head of the Department of Public Relations and Advertising at the Faculty of Arts and Design.